EVERYBODY LOVES FUN SWAG:
Everybody loves free stuff. Most brands make the mistake of buying cheap shit that ends up in the garbage. That’s the biggest mistake. Be intentional and get creative. I have designed some of the most fun swag during my career. It has shown up on actors, musicians and athletes all around the world and most of the time they don’t even know they’re wearing a logo on their neck for the entire world to see.
The most important rule here is quality. I love Bella Canvas Triblend. I have also formed relationships with Cotopaxi, Discrete and Patagonia to make gear that is diverse, comfortable and lasts the test of time.
Swag is like a walking advertisement. When it’s done well, It gets miles.
Your brand was made for walking.
Branded gear allows people to see you.
When it’s premium and well designed, they will wear it all the time and people will notice.
