Lauren Hom X The Backcountry Roundup
I had the opportunity to partner with Lauren Hom on The Backcountry Roundup. Lauren is a designer, letterer and maker of creative things. Known for her bright color palettes, playful letterforms, and quirky copywriting, she’s had the pleasure of creating work for clients like Vans, Starbucks, Google, YouTube and TIME Magazine. Her work has been recognized by Communication Arts, the Type Directors Club, and the Webby Awards. She also fights for equal pay for women in the creative space.
Lauren and I worked together on an illustration and the lettering to support the Backcountry initiative. The Roundup is a place where Backcountry shares their favorite things found online, from photographs, videos, blogs, articles, events, art and more.
DRAPLIN X BACKCOUNTRY X NATURAL SELECTION
I tapped into legendary Graphic Designer, Aaron Draplin to create something that we could use for a design on a poster, sticker, card and clothing. As always he created something that people were incredibly stoked on. Letterpress Poster Print done by Mandate Press in Salt Lake City, UT and Letterpress Card done by Presto Print in Salt Lake City, UT. Clothing done by Brand Aid in Salt Lake City, UT.
Photos by: Ben Kuhns.
LIVE TOUR ART
LOTD
This is the master, layered art for the Lord of The Dance international tour. All web banners, ad mats, websites and billboards are created from this art and under the direction of the style guide.
SLAP SHOT
This is the master, layered art for the Slap Shot LIVE tour. All web banners, ad mats, websites and billboards are created from this art and under the direction of the style guide.
MYTHBUSTERS
This is the master, layered art for the Mythbusters Behind The Myths Tour. All web banners, ad mats, websites and billboards are created from this art and under the direction of the style guide.
PRINT ADS
LEGENDARY
Experience Legendary was a campaign that I developed to showcase Stein Eriksen Lodge’s legendary status as Utah’s only Forbes Five Star and AAA Five Diamond Hotel.
OLYMPICS
This ad was designed for Ski Magazine after the 2014 Winter Olympic Games to congratulate all of the Park City Athletes who won Gold Medals. Winner of a Hermes Platinum Award in 2014.
MEMORIES
Legendary Mountain Memories was the follow up campaign to Experience Legendary centered around the idea of nostalgia for visitors of family ski destinations.
COLLATERAL
SELL OUT
Copper framed poster to commemorate the first SELL OUT tour for Mythbusters Behind The Myths Tour.
LUNCHEON
Letter press ticket made at Mandate for the annual Broadway Across America Luncheon to unveil next seasons acts.
TICKET
Gold foil with embossed lettering ticket for the Broadway Eugene Patron Club donors, nod to Willy Wonka. A live tour that year.
ALT SEL LOGO
LOGO
OVERLAY
IN USE
BRAND IDENTITY WORK
Oversaw the initial work for the creative services and UX teams for the brand identity for Prosper, Prosper Healthcare and Prosper Daily. Our efforts included a brand book and style guide for both brands and the rebrand of Prosper Daily previously Bill Guard.
